We are committed to protecting your privacy and the privacy of the personal information of our visitors and we subscribe to the principles as described in the Protection of Personal Information Act, No 4 of 2013.
1.1.1 “Act” means the Protection of Personal Information Act, 4 of 2013;
1.1.2 “Blog” means the blog;
1.1.3 “Consent” means any voluntary, specific and informed expression of will in terms of which permission is given by or on behalf of You for the processing of your Personal Information;
1.1.4 “Direct Marketing” means to approach a data subject, either in person or by mail or electronic communication, for the direct or indirect purpose of promoting or offering to supply any goods or services to the data subject;
1.1.5 “Information Officer” means the directors of Digital-Ally;
1.1.6 “Operator” means an outside third party who processes Personal Information for or on behalf of Digital-Ally in terms of a contract or mandate;
1.1.7 “Personal Information” means any information linked to You or information that can identify You, including but not limited to –
126.96.36.199 information relating to Your gender, nationality, ethnic or social origin, age, language;
188.8.131.52 information relating to Your education or your financial, criminal or employment history;
184.108.40.206 Your identity number, e-mail address, physical address, telephone number, location information or online identifier;
220.127.116.11 Your personal opinions, views or preferences;
18.104.22.168 correspondence sent by You which is of a private or confidential nature;
22.214.171.124 the views or opinions of others about You; and
126.96.36.199 Your name if it appears with other personal information relating to You, or if the disclosure of Your name on its own would reveal further personal information about You;
1.1.8 “PAIA” means the Promotion of Access to Information Act, No 2 of 2000;
1.1.9 “Process” means, in relation to Personal Information, any operation or activity or any set of operations, whether or not by automatic means, including –
188.8.131.52 the collection, receipt, recording, organisation, collation, storage, updating or modification, retrieval, alteration, consultation or use of that information;
184.108.40.206 dissemination by means of transmission, distribution or making available in any other form; or
220.127.116.11 merging, linking, as well as restriction, degradation, erasure or destruction of that information, and “Processing” shall have a corresponding meaning;
1.1.10 “Digital-Ally” “we” “us” or “our” means Digital-Ally, registration number 2002/030628/07, a limited liability private company incorporated in the Republic of South Africa and having its registered address at 1 Kunene Crescent, Omuramba Park, Omuramba Road, Montague Gardens, Cape Town, 7441, South Africa;
1.1.11 “Website” means the website or any part thereof which is accessible from the URL and
1.1.12 “You” means a visitor or user of the Website or Blog, or any of the content or services associated with the Website or Blog.
2.2 Our contact details are as follows –
2.2.1 Physical address: 1 Kunene Crescent, Omuramba Park, Omuramba Rd, Montague Gardens, Cape Town, 7441, South Africa;
2.2.2 Email address:
2.2.3 Website address:
2.3 We may instruct third party Operators from time to time to undertake certain Processing activities relating to Your Personal Information.
What Personal Information is collected
3.1 We may collect the following Personal Information from You –
3.1.1 Initials, first name, surname;
3.1.2 Identity number and/or date of birth;
3.1.3 Physical and postal address;
3.1.4 Email address;
3.1.5 Telephone and cellphone numbers;
3.1.6 Gender, nationality, ethnic and social origin, age, language preference;
3.1.7 Your personal opinions, views or preferences;
3.1.8 correspondence sent by You which is of a private or confidential nature; and
3.1.9 the views or opinions of others about You; and
3.2 The supply of Personal Information by You to Digital-Ally is voluntary and not mandatory. However, if You refuse to supply any Personal Information, certain consequences may naturally flow from such a refusal, such as preventing Digital-Ally from concluding or performing any contract with You, or preventing Digital-Ally from complying with one or more of our obligations in law.
3.3 There is no applicable law which directly requires or authorises Digital-Ally to collect Your Personal Information.
Purpose for collection and processing of personal information
4.1 Digital-Ally shall only collect Your Personal Information for a specific, explicitly defined and lawful purpose relating to a function or activity of Our business.
4.2 Such purposes may include the following –
4.2.1 to enter into a contract with You;
4.2.2 to perform any obligations under a contract with You;
4.2.3 to comply with a legal obligation;
4.2.4 to protect a legitimate interest of Yours (unless You have specifically objected in writing to all or some of the Processing activities on reasonable grounds);
4.2.5 to pursue its own legitimate interests or the legitimate interests of a third party who it is sharing the information with (unless You have specifically objected in writing to all or some of the processing activities on reasonable grounds);
4.2.6 to Process Personal Information for credit reporting purposes;
4.2.7 to Process Personal Information for Direct Marketing purposes (unless You have opted out of receiving any Direct Marketing material);
4.2.8 to present content to You in the most effective way for Your and Your viewing device and browser;
4.2.9 to customise and display content including, but not limited to products, articles, listings and advertisement to You in a way that We feel may interest You or be most beneficial to You;
4.2.10 to send content including, but not limited to products, articles, listings and advertisement content to You via email or other electronic media, where You have consented to be contacted by Digital-Ally with such content;
4.2.11 to enable You to voluntarily participate in interactive features on the Website;
4.2.12 to notify You about changes to the Website;
4.2.13 to contact You regarding your orders and/or deliveries.
4.3 If Digital-Ally intends to Process Your Personal Information for any other purpose not listed in clause 4.2 or which is otherwise not automatically permitted by law, we shall ensure that we obtain Your written Consent to do so.
4.4 Digital-Ally will not sell Your Personal Information to any third party without Your prior written Consent.
Collection directly from You
5.1 Digital-Ally shall, as far as possible, always collect Personal Information about You directly from You, except in the following circumstances –
5.1.1 where Personal Information is collected from a public record, or from another source if the information has already been made public by You;
5.1.2 where You have given Your written Consent to Digital-Ally to collect your information from another source;
5.1.3 where the collection of Your Personal Information from another source will not prejudice any of Your legitimate interests;
5.1.4 where the collection of Personal Information from another source is necessary to maintain Our legitimate interests or those of any third party we intend sharing the information with;
5.1.5 where the collection of Personal Information directly from You would prejudice the purpose for the collection;
5.1.6 where the collection of Personal Information directly from You is not reasonably practicable in the circumstances.
5.2 If Digital-Ally collects Personal Information from a source other than You, we shall record in writing the details of that source, including the full names and contact details of that source where applicable.
5.3 Personal Information may be collected from or supplied by You in any of the following ways –
5.3.1 during the process of registering as a member on this Website;
5.3.2 when subscribing to a service or participating in a survey offered on this Website;
5.3.3 when posting a comment, review, reply or recommendation on the Blog;
5.3.4 when requesting further services or information from Digital-Ally;
5.3.5 when contacting Us to report a problem with the Website or for any other reason;
5.3.6 when completing any forms on the Website.
5.4 You may visit the Website without providing any Personal Information. However, the Website’s servers may still collect technical information regarding the use of the Website, which is aggregated for analytical purposes, technical maintenance and for improving the content offered on the Website. Such information may include details of Your visit, information about Your computer, including IP (Internet Protocol) address, operating system and browser type, Your location, and usage information. You will not be identified from or by this information and Digital-Ally is entitled to copy, distribute or otherwise use such information without limitation.
6.1 “Cookies” are small text files transferred by a webserver to your hard drive and thereafter stored on Your computer. The types of information a Cookie collects includes Your name, the date and time of Your visits to the Website and/or the Blog, Your browsing history and preferences.
6.2.1 distinguish You from another user on the Website or Blog;
6.2.2 remember Your last session when You return to the Website or Blog;
6.2.3 estimate the Website or Blog’s audience size and usage patterns;
6.2.4 store information about Your preferences, which allows Us to customize the Website or Blog and content according to Your individual preferences; and
6.2.5 speed up searches on the Website or Blog.
General conditions for processing personal information
7.1 Digital-Ally shall comply with all laws, contracts or regulations when we Process Your Personal Information.
7.2 Digital-Ally shall not act unreasonably when Processing Your Personal Information. This means that we will collect and Process Your Personal Information in a way that You can reasonably expect and in a way that is fair.
7.3 Digital-Ally shall respect Your right to privacy at all times. If there is another way in which we can achieve the same goal without posing any risk of harm to Your privacy rights, then we will choose that option.
7.4 Similarly, if Digital-Ally needs to Process Personal Information but there are less privacy-invasive methods of collecting, using and sharing that information, then Digital-Ally will use those methods.
7.5 Digital-Ally shall ensure that the Personal Information that is collected and Processed is and remains relevant to the identified purpose/s for such processing, and that such information is and remains adequate, but not excessive, for achieving the identified purpose/s.
7.6 If there are any alternative ways to achieve the identified purpose/s without Processing Personal Information, Digital-Ally shall not Process that Personal Information.
7.7 Digital-Ally shall ensure that the Processing activities we choose to apply are proportionate to achieving the identified purpose/s and that no less privacy invasive measures are available to achieve the same purpose/s.
7.8 Digital-Ally shall ensure that, regardless of the stated purpose/s for Processing Personal Information, Your rights and interests will not be unnecessarily prejudiced or infringed, unless it cannot be avoided, and then in such cases, we shall ensure that our own rights and/or interests justify such prejudice or infringement taking place.
7.9 Once Digital-Ally has achieved the purpose for the collection of Your Personal Information, we will destroy or delete such information, unless You have directed otherwise in writing, or We are required by law to retain the information for a longer period of time.
7.10 If Digital-Ally no longer needs to Process Personal Information to achieve the purpose originally specified, we will stop using that information.
Disclosure and sharing of personal information
8.1 Digital-Ally may, in the course of providing any content or services on this Website or Blog, or for the purposes of concluding or performing any sale or other transaction with You, share certain Personal Information with third party Operators who perform certain Processing activities on behalf of Digital-Ally.
8.2 Digital-Ally may also share aggregated information about Your use of this Website or Blog and Your usage patterns. We may also use such aggregated information to help advertisers target specific audiences. Such aggregated information will be de-identified and Your Personal Information will not be disclosed.
8.3 Other than as stated in clause 8.2, Digital-Ally shall not share Your Personal Information with any third parties unless We have Your express Consent to do so.
Your rights in relation to the processing of your personal information
9.1 You shall have the following rights in relation to the Processing of Your Personal Information –
9.1.1to access and correct any Personal Information held by Digital-Ally about You;
9.1.2 to object to the Processing of their information; and
9.1.3 to lodge a complaint with the Information Regulator.
9.2 You may make a request in terms of clause 9.1.1 by following the process for making such a request as set out in Digital-Ally PAIA manual.
10.1 Digital-Ally shall not Process Your Personal Information for any purpose not previously specified except in the following circumstances –
10.1.1 where You have Consented to such further Processing;
10.1.2 where the further Processing is necessary for the exercise of any contractual rights or the fulfillment of any obligations between Digital-Ally and You;
10.1.3 where the further Processing activities are linked to or compatible with the original purpose;
10.1.4 where the further Processing is necessary for the prevention, detection, investigation, prosecution and punishment of an offence;
10.1.5 where the further Processing is necessary to enforce any law;
10.1.6 where the further Processing is necessary for the conduct of legal proceedings in any court or tribunal that has commenced or is reasonably contemplated;
10.1.7 where the further Processing is necessary to prevent or mitigate a serious and imminent threat to Your life or health of or another individual;
10.1.8 where the further Processing is necessary for historical, statistical or research purposes.
10.2 Digital-Ally shall ensure that if we intend Processing Personal Information for other purposes not previously specified, we shall notify You of such further purposes and the possible consequences of the intended further Processing for You.
Accuracy, correctness and completeness of personal information
11.1 Digital-Ally shall take reasonably practicable steps to ensure that the Personal Information kept by Us about You is complete, accurate, not misleading and is updated when necessary.
11.2 However, if You are aware of any Personal Information in Digital-Ally custody that is incorrect, inaccurate or which needs to be updated, You must make a written request to to update or correct the relevant information.
11.3 If You have contested the accuracy of any Personal Information being used by Digital-Ally, You shall immediately stop using that information until its accuracy has been verified.
11.4 Digital-Ally reserves Our right to only adhere to a request from You in terms of clause 11.2 if the correction or updating of that information will result in the Personal Information being correct and accurate.
11.5 Where Personal Information that has been shared by Us with a third party is subsequently updated or corrected, Digital-Ally shall ensure that all third parties, with whom that information was shared, receives the updated and/or corrected version of the information as soon as it has been updated and/or corrected.
12.1 Digital-Ally is committed to protecting the Personal Information in Our custody against any loss of, damage to or unauthorised destruction of that information, and to prevent any unauthorised parties from accessing that information.
12.2 Digital-Ally takes steps to continually identify and document any risks to the Personal Information We have in Our possession or under Our control and that appropriate security safeguards are in place against those risks.
12.3 We shall ensure that in any contracts entered into with third party Operators who Process Personal Information on Our behalf, include the following obligations –
12.3.1 the Operator shall not Process any Personal Information without Our knowledge and authority;
12.3.2 the Operator shall treat all Personal Information given to it as confidential and shall not disclose it to any unauthorised third parties;
12.3.3 the Operator shall establish and maintain adequate security measures, which are the same or offer similar protection over the Personal Information as that employed by Us;
12.3.4 the Operator shall notify Digital-Ally immediately where there are reasonable grounds to believe that any Personal Information has been leaked to or accessed by any unauthorised person;
12.3.5 if the Operator is situated in another country, it must comply with the data protection laws in that country and be able to provide verification that it is so compliant;
12.3.6 if an Operator is legally obliged to disclose any Personal Information Processed by them on Our behalf to other parties, it must notify Digital-Ally beforehand to enable Digital-Ally and/or individual users to protect their rights if necessary.
12.4 You must maintain the secrecy of any passwords used to gain access to this Website or Blog and should change such passwords regularly.
12.5 Digital-Ally shall ensure that all Personal Information on Our systems are properly backed-up and that back-up copies are stored separately from the live files.
Notification of breach of security
13.1 If Personal Information about You is inadvertently leaked or Digital-Ally security has been unlawfully breached by any unauthorised party, Digital-Ally shall immediately identify the relevant user who may be affected by the security breach, and shall contact them at their last known email address or contact details or by the quickest means possible.
13.2 Digital-Ally shall provide sufficient information to You to allow You to take the necessary protective measures against the potential consequences of the compromise, or shall advise You of the steps to be taken by You and the possible consequences that may ensue from the breach for You.
Decisions based on personal information processed
14.1 If Digital-Ally is required to make a decision about You using any Personal Information that has been obtained, Digital-Ally shall ensure that a record of such information and the decision made is kept for a reasonable period of time to give You an opportunity to request access to that record.
14.2 Digital-Ally shall allow You a reasonable opportunity to make representations before any decision is made solely on the basis of the Personal Information Processed, if that decision will affect Your legal position, or will otherwise adversely affect You in some manner or form.
14.3 Digital-Ally shall always ensure that the underlying logic behind any decision made pursuant to the automated Processing of Personal Information is sound and that this underlying logic can be communicated to You to enable You to make representations.
14.4 If Digital-Ally has made a decision based on incorrect Personal Information, Digital-Ally shall immediately revisit that decision as soon as Digital-Ally receives notice or becomes aware of the error or inaccuracy of that information.
Linked third party websites
15.1 This Website or Blog may contain links or references to other websites, including those of advertisers (“third party websites”) which are not under Digital-Ally control.
16.1 Where You are a pre-existing customer of Digital-Ally, Digital-Ally shall be entitled, without Your consent, to sending electronic communications to You for the purpose of marketing similar products or services offered by Digital-Ally.
16.2 You may object, free of charge, and without unnecessary formality, to the use of Your details either when the information is first collected from You or when each subsequent electronic communication is sent to You by Us.
16.3 You can opt out of receiving further marketing communications by contacting Digital-Ally at
Children’s personal information
Cross border transfers of personal information
18.1 Subject to clause 18.2, Digital-Ally does not intend sharing Your Personal Information with a third party in another country.
18.2 Digital-Ally may transfer Personal Information to another country in the following circumstances –
18.2.1 the transfer is necessary for the performance of a contract that Digital-Ally has with You;
18.2.2 the transfer is necessary for the implementation of pre-contractual measures taken in response to Your request;
18.2.3 the transfer is necessary for the conclusion or performance of a contract with a third party which is for Your benefit of or in Your interest;
18.2.4 the transfer is otherwise for Your benefit; or
18.2.5 You have consented to the transfer of Your information.
18.3 If Digital-Ally is required to transfer Personal Information from South Africa to a third party in a foreign country, Digital-Ally shall ensure that the third party is subject to a law, binding code of conduct or contract which effectively upholds principles for the reasonable processing of personal information which are substantially similar to the data protection offered in the Republic of South Africa.
Retention of information
19.1 Digital-Ally will keep a record of any Personal Information collected for no longer than is necessary to achieve the specific purpose for which it collected such information in the first place unless –
19.1.1 Digital-Ally is required by law to keep a record of such information for a longer period of time; or
19.1.2 Digital-Ally needs to keep a record of such information for another lawful purpose; or
19.1.3 Digital-Ally has a contractual obligation to keep a record of such information; or
19.1.4 You have consented to Your information being kept for a longer period.
19.2 Digital-Ally may, if Digital-Ally has de-identified Personal Information, keep such information for historical, statistical or research purposes. Digital-Ally shall ensure that appropriate safeguards are in place to prevent those records from being used for any other purposes, or against the information being re-identified.
Returning, destroying or deleting personal information
20.1 Where Digital-Ally is no longer authorised to retain a record of any Personal Information, Digital-Ally shall either –
20.1.1 ensure that the information is permanently destroyed or deleted as soon as reasonably practicable; or
20.1.2 return the information to You or transfer it to a third party, if requested by You in writing to do so.
21.2.1 the types of Personal Information to be Processed;
21.2.2 the specific Processing activities to be undertaken;
21.2.3 the specific purpose/s for such Processing; and
21.2.4 the possible consequences for You that may arise from such Processing.
21.3 Should You wish to withdraw any Consent previously given by You, You must notify Digital-Ally Information Officer in writing.
Lodging an objection
22.1 You may, on reasonable grounds, object to the Processing of Your Personal Information at any time after that Processing has started.
22.2 If You wish to object to the Processing of Your Personal Information, You must send written notice of Your objection to Our Information Officer, together with Your reasons for doing so.
Last updated 8th January 2019